Find a Paw
The photo matters more than the words
People scrolling past your alert have about a second to recognise your pet. Almost everything depends on which photo you choose.
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Advice
If your pet is missing
Practical, unsentimental guidance written for the first few hours, when it matters most.
Where to look first when a pet goes missing
Cats and dogs behave very differently when they are lost. Searching the same way for both wastes the hours that matter most.
Read itThe first hour: what to do when your pet goes missing
The first hour matters more than any other. Here is the order to do things in, written for someone who is panicking.
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